Native advertising describes any situation where branded messages fit seamlessly within their surrounding environment, engaging audiences rather than disrupting the user experience.
Content marketing is a marketing approach that helps you reach your target audience and gently lead them to customer action by producing and distributing content that meets their needs. Blog posts, video tutorials, webinars, newsletters – whatever type of content you produce, you’re doing content marketing.
Native advertising and content marketing can be neither opposed nor compared. But these two work better when combined, that’s for sure. While native ads can help you get better results out of your content marketing efforts, native advertising is effective only when aligned with a proper content marketing strategy.
This advertising type allows you to costumize the ads for the users' interests. DSP gives you bids on behalf of the advertiser, and after choosing the winning bid, the native ad is sent to the targeted website, so the users gets the ad they are interested in.
Use Native Ads for promotion of your In-house products or services. If you want your potential customers to see your high-converting landing pages, native advertising is the right way to go. To help you reach this goal, most native advertising platforms let you retarget website visitors or leads. Native advertising is one of the best methods to reach more people and show them your value proposition. Native advertising is a great way to nurture your customers and build credibility. Keep promoting valuable and timely content, and you’ll see your customers returning again and again.
Native advertising has its own challenges. Before you launch a successful campaign, you’ll need to: