Practical Native Advertising

Native advertising describes any situation where branded messages fit seamlessly within their surrounding environment, engaging audiences rather than disrupting the user experience.

Content marketing is a marketing approach that helps you reach your target audience and gently lead them to customer action by producing and distributing content that meets their needs. Blog posts, video tutorials, webinars, newsletters – whatever type of content you produce, you’re doing content marketing.
Native advertising and content marketing can be neither opposed nor compared. But these two work better when combined, that’s for sure. While native ads can help you get better results out of your content marketing efforts, native advertising is effective only when aligned with a proper content marketing strategy.

This advertising type allows you to costumize the ads for the users' interests. DSP gives you bids on behalf of the advertiser, and after choosing the winning bid, the native ad is sent to the targeted website, so the users gets the ad they are interested in.

Use Native Ads for promotion of your In-house products or services. If you want your potential customers to see your high-converting landing pages, native advertising is the right way to go. To help you reach this goal, most native advertising platforms let you retarget website visitors or leads. Native advertising is one of the best methods to reach more people and show them your value proposition. Native advertising is a great way to nurture your customers and build credibility. Keep promoting valuable and timely content, and you’ll see your customers returning again and again.

Native advertising has its own challenges. Before you launch a successful campaign, you’ll need to:

• Spend time to pick out the right platform. It can be a time-consuming process, but without it, you might miss the opportunities only specific platforms could bring you.
• Learn how to make the most out of every platform you use. Different platforms aren’t equally user-friendly and offer different setting options, which can be challenging if you’ve never worked with them before.
• Research your target audience and select the targeting options to go with. If you don’t succeed, you’ll be wasting your budget on a campaign that delivers no results.
• Be ready to monitor and optimize your campaigns. A native advertising campaign (like any other marketing campaign) isn’t something you can set up and enjoy the results immediately. It takes time to identify the best practices and reach your goals.

• Engaging ads are good, but relevant landing pages are just as important. Try not to become one of those advertisers that mislead (and annoy) their audience.
• Promote useful content to encourage people to take action.
• Monitor your results and check out which publishers deliver the best and the worst performance.
• Don’t jump to conclusions. What if your first campaigns fail? Use the data and experience to improve your performance in the future.