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An advertiser is a key entity in the marketing ecosystem, typically represented by an app or brand aiming to promote their products. In advertising, their focus is often on conveying specific messages, such as acquiring new users or retargeting previous customers through strategic campaigns. This role is crucial for driving engagement and maximizing the effectiveness of advertising efforts.

A publisher is a vital player in the marketing ecosystem, representing websites, apps, or platforms that provide advertising space. They aim to monetize their traffic by displaying ads from advertisers, maximizing their revenue through various ad formats, including RTB, native ads, and search queries. By effectively engaging their audience, publishers help brands reach their target demographics while also enhancing their own profitability and user experience. This symbiotic relationship drives the overall success of advertising campaigns.

Search monetization is a crucial component of the marketing ecosystem, enabling publishers to convert daily search queries into revenue. By leveraging advanced monetization techniques, publishers can maximize their traffic and achieve the highest RPMs in the industry. This approach not only enhances revenue generation but also optimizes user engagement, ensuring that advertisers effectively reach their target audiences while providing valuable content to users. This interplay between search queries and monetization strategies drives the overall success of digital advertising campaigns.